Evolution of Halloween-related sales in Spain in recent years

In Spain, the Halloween aesthetic and its playful approach has devoured the local tradition centered on religion. From a marketing point of view, celebrating the festivity is closely related to an increase of the consumption (as well as Christmas). And at the prospect of promoting chestnuts or adapting any product to a subject known worldwide, wins by a landslide the latter case. This is what is called seasonal advertising, and in Spain Halloween is a fest that is gaining more followers every year. And it will be gaining even more with the worldwide American influence that keeps increasi...