The retail point of purchase (POP) represents the time and place where all elements of the sale  (product, client and money) find each other.

Using multiple advertising supports, including packaging and POP advertising, the seller seek to influence the purchasing decision of the consumer.

Nowadays, and due to the big diversity of communication media that we can access, we can create effective campaigns in the POP that allow us to stand out amongst the competition, translating the product value and keeping a coherence in every advertising platform instead of confusion and...