The purchase exhibitors in the point of sale are an important piece of marketing and commercialization of some products. There can be usually found in multiple kind of stores, from specialized ones to department stores. Its purpose is to call the attention of the consumer in order to produce an impulse buying. This can be understood if we think, for example, in the cosmetics displays of the supermarket where each brand has its own stand that distinguish itself from other ones that sell the same product. Another paradigmatic case are the chewing gums exposed in the supermarket checkouts: ...
The packaging design is an element that’s gaining importance in the final buying decision of the costumer: in fact, it’s one of the most important aspects. Nowadays, it’s not enough to just create a simple packaging that includes the brand and the instructions for use of the product; it’s necessary to investigate aesthetical and creative aspects in order to obtain a visually and emotionally appealling result. This will impact on the increasing of the product’s purchase because of the attention that is reached by a tactical designing of the packaging. When th...