Nowadays, we cannot deny the importance of the recycling and sustainability in a society that is raising awareness about the ecological movement. The world of packaging has to bear in mind this fact more than ever because packages are bought every day around the world. Currently, packages try to respect at least one of the 3R’s (reduce, reuse, recycle) to comply a compromise with the environment. Most of the times this is related with an innovation in the designing as an answer of a creative willing already explained in other posts. Thinking about sustainability is a positive adden...

The packaging is an essential element to consider when a product is being sold. Because of that, is not enough. For this reason, it would not be enough just to think in a packaging that protects the product and allows a good carriage, it would also be important to make an effort for an appealing design that will attract costumers and not abandon the corporative identity of the brand. Thus, a great packaging strategy will consider an attractive design that evokes the philosophy of the brand that creates the selling product. Following these points, another relevant aspect of the packaging ...