The neuromarketing consists in applying neuroscience techniques of neuroscience in marketing with the aim of analysing, investigating and understanding consumer behavior. Thus, by studying the impact of advertising in all five senses and from the analysis of the cerebral processes that take place when buying, it seeks to predict the most of your behavior when consuming. This helps to improve any aspect related to the marketing of a product (design, target, branding, pricing, etc) and to influence the decisions of the final purchase. It is clear then that is widely used by some brands to ...

This is the first article of a new saga dedicated to the gamification in the point of sale that we are going to offer in the Grupo Miralles blog. And we want to start defining the gamification. The gamification revolves around the entertainment and consists in retain/loyalty-build the costumer making him or her interact through a game. It has the aim to boost the common positive values of all games as motivation, effort and loyalty, among others. Applied in the point of sale, the gamification makes the buying process not boring or forced, increasing the possibilities of lots of products,...