Over 70% of Spanish consumers state that cardboard is the most environment-friendly material and, when shopping, three out of every four people prefer to find fruit and vegetables in cardboard boxes rather than reusable plastic ones, as they consider them more hygienic.

Used packaging makes up 50% of the rubbish we produce. The environmental impact this causes has made it onto the agenda for European Union governments, which are considering how to limit consumption of the most polluting materials. The public are increasingly aware of environmental protection and of the ecological f...