Packaging is transformed when summer is here

Summer is a peak time for consumption and one when certain products and certain niche markets are especially well-regarded. We are more enthusiastic about buying anything that reminds us of the sun, the beach and holidays. So much so that many brands play with the idea of a limited edition, creating urgency about something that might run out and that we must get here and now. But this is not the only formula used to attract the target’s attention.

The arrival of summer causes many of us to swap our coats and jackets for lighter clothes. Products also modify “their skin&...