Our international partner STI held in March a new edition of its International Design Meeting in Packaging and POS Solutions with Leo Burnett Agency participation. This year’s edition took place in the STI premises in Alsfeld, Germany. Its objective was to exchange among its participants design ideas for the campaigns that consumer companies will do at the point of sales using the Brazil 2016 Olympic Games as a design motive. Four days of brainstorming and exchange of ideas have allowed the teams to consolidate a wide portfolio of packaging designs and POS solutions that we will be able to present to our customers in order to proactively help them in their future campaigns at the point of sales.