Packaging has become a key element for the marketing and communication strategy for an online business.

Within the ecommerce channel, the packaging of a product is a very important aspect of the online store. It’s the first impression that counts for the consumer and there is no second chance to make a first impression.

Packaging is the first direct contact between the consumer and the brand. It’s part of the product experience and its visual appearance, innovative design and its exclusivity that can make the difference and makes it more likely for consumers to re...