On a theoretical basis, food packaging protects a product to avoid damages, but it is more than that in practice. A survey where 30 random people have participated shows that even though the costumers prefer a lot of information about the product in its package rather than a colourful package (in a 70%), when they choose a food product for the first time they opt for a good appearance instead of a great taste (a 36’7% prefers an standard or an elaborate packaging, but just a 26’7% gives priority to the taste).

First of all, we have to consider that the packaging is stro...

Since Tuesday 5th until Thursday 7th of April, Miralles Group is in the MPV Popai show in Paris. With our partners STI Group we offer marketing solutions for point of sale advertising in a 50m2 stand, as you can see in these pictures. We prove that as a brand we are an important piece in the retail marketing, helping to make the shopping experience a unique moment.

Organised every two years, this business event brings together during three days professionals and enterprises (in both cases with previous inscription) involved in analysing, activating and facilitating the...