Blog
04.12.2015
Packaging is an art born many years ago that, however, keeps evolving. In this article we will review the six points that are keys to achieve an original and personalized packaging.
1. It is recognizable.
Nothing is more basic, and yet more important than the fact that packaging is recognizable. The user should be able, immediately, to recognize your brand through packaging. To do this, information must be visible and must contain all packaging identity information.
2. It is functional.
Packaging is no longer a purely visual item, and has evolved into an increasin...
04.12.2015
Cost-effective, safe and environmentally friendly, the format of bag in box packaging or BIB for wine, with a long tradition in other European countries, has now landed in the Spanish high-end market. It is a new type of container that brings the opportunity to expand consumption.
The technology behind the BiB Wine consists of a cardboard box containing a bag made of synthetic material that prevents oxidation of the wine. The bag contracts as it is consumed, not allowing air to come in, and enabling a longer life of the wine.
The consumer obtains a lot of benefits. Often, you...
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