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After more than 100 years of history, Miralles continues to offer a unique value to our customers, helping them to achieve maximum product and brand attraction at the Point of Sales.
The XIII Publicity-at-the-Point-of-Sales Congress took place at the Catalonia Barcelona Plaza Hotel, situated in the centre of Catalan capital, on the 9th of October 2013.
The Miralles Group is regular sponsor of this yearly event, which is held in Madrid and Barcelona alternately. The Congress is organized by the POÀI Spain and ADIFA PLV associations, with the collaboration of the Graphispack Association and the Centre of Retail Management from EADA Business School.
Pau Navarro, CEO of the Miralles Group and now President of POPAI Spain, has been instrumental in the organization of the congress, which hosts first-level speakers from the leading companies in the consumer market and in the retail business.