A fundamental value in island displays is their visibility. The potential buyer receives the advertising impact in the same place as he purchases, so it is critical that this type of pos stands out from its competitors. These are the recommendations for a maximum visibility in our Island Display:
Location and space management
The main advantage of islands displays is that they are completely portable and can be tailored to any environment. In this sense, their physical location within a context is one of the most important aspects to maximize their visibility. On the other hand, the products to promote go from the shelves to the island display.
It is crucial that the design allows the island to be visible from any perspective. Our design for the promotion of “Matrix” is an example: An island display opened on all four sides to be differentiated from the four cardinal points.
Attracts attention
A logo or claim that customers can see from a distance is the most recommended choice. Also, it is much better if the configuration of the promotional island stands out of the ordinary. In one of our promotional campaigns at LU Company, we created the header of a truck with the corporate colors of the company. Who is not going to pay attention to a truck in an aisle of a supermarket?
Products to include
Besides taking care of the products’ location on the shelves, it is also advisable to choose the most commercially visible products. If the island display is accompanied by commercials in television, these products should be included in the island so that the consumer associates them quickly with the campaign.
Animate and energize the sales point
In addition to a good design, it is very important to highlight the island with a dynamic attraction. Otherwise, the user may confuse our promotional island with part of the furniture in the supermarket.
