As we have always said, the packaging design is one of the most important parts when it comes to selling a product. But we are not the only ones who say that: it is also supported by research and facts. And
PuroMarketing prove us right again. It is true that beauty comes from the inside, but in the case of products it is clear that they must attract the costumer at first sight. This is a crucial aspect when creating a packaging: we must achieve that what makes our product unique stands out so the costumer chooses it in front of any other product.
Because of this, neuroscience plays an important role in the packaging's design, and some even talk about “neurodesign”. The neurodesign would be based on the latest advances in neuroscience being applied in designing, so the designs would be more efficient and focused in some particular elements. But it is clear that before this, it has to be understood how the brain of the consumer works to create a direct contact with him or her and transform the shopping process in an experience.
Thus, Neuroscience has already pointed out some elements to take into account for companies when they are working on the packaging. These are the main aspects:
The most surprising fact is that the good packaging, the one that really works, takes into account the smell, touch, colour or sound when creating the design.
Using all these elements, a multisensory experience is created, and if it fails the product can be affected in a bad way: there are researches that show that if the package has an ugly colour, the costumer will perceive a worse taste of the product contained.
