In the TotalWinePack blog they talk about a really interesting topic: the packaging history. Nowadays we are really used to the packaging being a product wrapping issue, but it hasn’t always been like that. Nowadays, most of the times the consumers are not conscious about the importance of the packaging because they are used to its presence. Nevertheless, it is something that protects food and drinks and allows its transportation without them getting damaged, with the adding that they contain information about the product in order for them to know exactly what they are buying.
In the Palaeolithic the first signs of packaging existed because it was when the man evolved and started to use natural elements, as well as leather or animal organs to storage and preserve food and drink. Since then, baskets started to be created, closer to the packages that are used nowadays and that could draw an evolving line to baskets. And what a coincidence that the first product for what the packagings were created was the wine once it started to be commercialized and exported: the first cardboard box was the clay amphora. Although strictly speaking about packaging we must go back to the year 1800, when it was commercialized for the first time a jam in a wide glass jar, just as the first foods on tin cartridges manually welded. Five years later, the soap’s brand Sunlight of William Lever started to distinguish itself of the rest of the brands using a unique and creative packaging. Subsequently, in 1890, the first cardboard box was invented.
Thereafter, and with the advent of the industrialization, it started to be really common finding packagings, and in the 30s the trend of stamping illustrations and logos in wrappings and packagings was extended. For example, during the II World War the wrappings made use of the events referencing them somehow. Once the war was over, the packaging industry started its development and it’s still growing. Nowadays, the packaging is a really competitive area that every day is gaining more territory in the world of marketing.