Packaging has become a key element for the marketing and communication strategy for an online business.
Within the ecommerce channel, the packaging of a product is a very important aspect of the online store. It’s the first impression that counts for the consumer and there is no second chance to make a first impression.
Packaging is the first direct contact between the consumer and the brand. It’s part of the product experience and its visual appearance, innovative design and its exclusivity that can make the difference and makes it more likely for consumers to recommend the product to their friends or publish it online through their social media networks.
According to recent studies, packaging has a big impact on sales and how customers react to a product on the Internet, with 60% of consumers who share photos on social networks, which then becomes a free form of promotion for the product. This sharing then offers many possibilities by; attaching the logo, writing a message, using different colours, making an original design or transmitting a unique experience.
For this, good packaging must have many qualities and be stimulating with a visually appealing design. Packaging becomes a corporate image that is easy to identify, and with an attractive image it is more likely to be shared through social networks, be interactive, be on a store’s url, or be found on a profile page within social media or found on a QR code including a video on how to use the product.
There is plenty of competition out there today, and a great way to differentiate yourself is to offer a great customer shopping experience. By creating brand impact and a positive first impression, you are more likely to gain the brand loyalty of your product.