¿Do you know what the Liderpack awards are? In the packaging and PLV area it is an important recognition that rewards our work and the work from thousands of workers involved. Since 1995 they are being celebrated, but since 2005 they take place on an annual basis to improve the innovation and creativity from the companies.
We have emphasized multiple times that in packaging and PLV it isn’t all about just packing a product: decisions have to be made regarding the design and the commercial strategy to have a positive impact on the brand that sells that product. Because all of this, Liderpack calls for designers and manufacturers of packagings and PLV, without ignoring advertising agencies, branding and advertising brands. It also exists a category for the students called Diseño Joven. Besides of that, an innovation was included last year: in the PLV section, the best marketing and advertising solutions obtain with the Liderpack award the consideration of a Popai Spain Award, an award recognized for Popai International. The categories of the awards are: food, drinks, pharmacy, parapharmacy; electronics, image and sound, health and beauty, home products, premium, logistics and distribution, “SaveFood”, ecofriendly, miscellany (the other sectors), Diseño Joven.
An important aspect of this awards is that the PLV and packaging works must be innovative and groundbreaking, but they have to be also sustainable. In this blog we already talked about sustainable packagings in posts like Packaging with the 3R’s or 5 reasons why the cardboard packaging is ecological. Liderpack awards are organized by: Instituto Español de Envase y Embalaje IEEE (Graphispack Asociación), HISPACK (Fira de Barcelona) and with the collaboration of Veredictas (company dedicated to the creation and developing of “excellence standards”). The jury is always formed by experts and professionals of the different areas inside the great industry that is the packaging: design, marketing and advertising, retail, PLV and logistics. This jury select from the winners some works to compete representing Spain in the worldwide competition called “WorldStar Awards”. This is one of the big events inside the World Packaging Organisation (WPO), and it allows to observe the continuous improvements in the packaging designing and its technology. Besides of that, it creates an excellence standard internationally in packaging that is used as a reference and as a learning. In the category of the students, they are allowed to participate in the international event “WorldStar Students” also organised by the WPO. In Miralles we have a lot of Liderpack awards:
2015 BAGELS - Round display
2013 MONDELEZ - "Cocina Royal" - Floor display
2013 PROCTER & GAMBLE -"Braun Skin Spa" - Sales Folder
2010 PHILIPS – “Campaña Senseo” – Displays
2010 WRIGLEY – “m&m’s” – Polyvalent floor display
2009 UNILEVER – “Axe” – Floor display
2008 MARS – “Balisto” – Desktop display
2008 MARS – “Balisto” – Desktop display
2006 SARA LEE – “Casa Ambipur” – Floor display
2005 MONTOSA – “Pack Aguacates”
